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Events are no longer just experiences—they’re revenue engines. Marketing must be accountable, data-informed, and growth-aligned.
Marketing is a commercial function, measured by pipeline and revenue, not just impressions
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Events are go-to-market accelerators, when built with strategic audience intent
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Growth starts with audience depth, not just scale
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Marketing must align with sales, not operate in a silo
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Leadership matters. Every engagement and campaign should lead towards business goals
With over 18 years of experience in event-driven marketing strategy, I help brands unlock growth through high-impact GTM campaigns, audience acquisition programs, and commercial marketing infrastructure.
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Led marketing strategy for flagship events and industry-leading brands like Gartner, GITEX, Dubai Airshow and more.
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Expert in audience growth, ticketing strategy, customer journey mapping and lead funnel optimisation.
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Aligns CRM strategy, campaign design, and salesenablement into one growth function.
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MBA candidate at Manchester Business School, focused onStrategic Leadership & Digital Transformation.
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Develop and elevate your eventmarketing or growth marketingstrategy to align with businessgoals, identify gaps, overcomechallenges and set your team onthe path to success.
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Create a roboust and actionable integrated marketing plan toachieve your paid andcomplimentary attendeeobjectives, both from a qualitativeand quantitative perspective.
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A data-driven approach to turn yourmarketing team into a revenue-generating machine, by creatingproven lead-scoring models anddelivering qualified leads to achievecommercial objectives.
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Embedded leadership to support startups and small businesses with identifying their North Star and developing marcomms strategy for a successful GTM or scaling objectives.
Campaigns & Growth Activation
Event Marketing Strategy
Strategic Advisory & Fractional CMO
Commercial Marketing & Revenue Strategy
Campaigns & Growth Activation
Event Marketing Strategy
Strategic Advisory & Fractional CMO
Commercial Marketing & Revenue Strategy
Campaigns & Growth Activation
Event Marketing Strategy
Strategic Advisory & Fractional CMO
Commercial Marketing & Revenue Strategy
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Short-term (4–8 weeks), outcome -focused consulting.
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Part-time leadership (1–3 days/week).
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Executional support for internal teams.
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Executive coaching and growth-advisory.
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Share your name and email, and let’s start the conversation.
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